14 Best Social Media Automation Tools To Leverage in 2023

We know the struggles of social media managers: juggling multiple accounts, keeping up with content creation, and never quite having enough hours in the day. 🥵

Well, we’ve got your back! In this blog post, we’re dishing out 14 social media automation tools that’ll make your life much easier. Stick around to discover tools that’ll save you time, energy, and maybe even a little sanity. 

But before we dive in, let’s just quickly go through a few basics. 

What are social media automation tools?

Social media automation tools are applications designed to help businesses and individuals manage their social media profiles more efficiently by automating various tasks. 

Social media automation tools streamline jobs such as: 

• managing multiple social media accounts
• scheduling posts
• approving content and creatives
• communicating with internal and external stakeholders
• analyzing engagement metrics
• generating reports

just to name a few examples.

Now, which tools should you add to your social media automation toolbox? 

Time to reveal what we’ve chosen!

The best social media automation tools to try in 2023

#1 Kontentino – for social media auto-publishing 

Kontentino is a social media automation tool that powers up social media managers, marketing agencies, and businesses of all sizes by streamlining content planning, collaboration, and scheduling for a seamless social media presence.

With Kontentino’s various social media automation options, you can easily optimize your workflow, save time, and maintain consistent brand messaging across the multiple social media platforms and profiles that you manage. 

Key features

⭐️ Automated content scheduling. Kontentino allows you to plan and schedule posts for multiple platforms in advance, ensuring consistent and timely content delivery.

⭐️ Team collaboration. Work together seamlessly with your team members, share ideas, and receive feedback all within the platform to create social media content efficiently.

⭐️ Content approval workflow. Streamline the content review and approval process with internal and external approval so that all stakeholders can easily review, comment, and approve content before it goes live.

⭐️ Social media performance analytics. Gain valuable insights into your social media performance with detailed analytics, enabling you to make informed decisions for optimizing your strategy.

⭐️ Social media content calendar. Use Kontentino’s visual content calendar to manage and organize your social media campaigns for keeping track of post statuses and deadlines.

⭐️ AI content generator. Now you can create social media creatives (text and images) directly in Kontentino, simply by setting the right style and requirements you want them to meet!

Pricing

Kontentino offers an affordable starting price of just $53 a month, making it an accessible choice for businesses of various sizes without breaking the bank. With Kontentino, you’ll be maximizing your social media potential in no time while keeping costs manageable.

#2 Planoly – a basic solution for social media planning

Planoly is a simple social media planning tool designed for influencers, small businesses, and individual users looking to manage their Instagram, TikTok, and Pinterest accounts. 

While it offers some basic features to help with content scheduling and planning, it may not be the best match for larger organizations, marketing agencies, or businesses with more extensive social media needs.

Key features

• Basic content scheduling automation. Planoly enables you to plan and schedule posts for Instagram, TikTok, and Pinterest, but it lacks the robust scheduling capabilities offered by, e.g., Kontentino.
• Analytics features. Planoly provides some essential analytics to help users understand their social media performance on Pinterest and Instagram. 
• Visual planner. Planoly’s visual planner can help you organize and preview your Instagram grid, but it lacks the versatility of a full content calendar found in more advanced tools.

Pricing

Planoly has a free plan with rather limited features, and its paid plans start at $7 a month, making it a relatively affordable option for those with basic social media planning needs. 

However, if you’re seeking more advanced capabilities, comprehensive collaboration, and a tool that can grow with your business, it might be worth considering other social media automation options, such as Kontentino.

#3 TweetDeck – a specialized tool for Twitter management

TweetDeck is a Twitter-focused social media management tool designed for users who want to monitor, engage, and schedule content exclusively on Twitter. 

It doesn’t have any capabilities of syncing with any social media platforms other than Twitter, but if you just need a tool for Twitter, it might be a good fit. 

Key features

• Twitter-centric dashboard. TweetDeck’s unique column-based interface enables users to monitor and engage with multiple Twitter accounts, lists, searches, and hashtags in real time, all from a single dashboard.
• Efficient tweet scheduling. Schedule your tweets with ease and ensure timely content delivery on your Twitter accounts (but keep in mind that TweetDeck does not support scheduling for other platforms!).
• Customizable columns: TweetDeck’s customizable columns allow you to keep track of specific feeds, lists, searches, and mentions, although it might lack the organization and planning capabilities of a complex social media content calendar tool.

TweetDeck Pricing

TweetDeck is a free tool offered by Twitter, making it an accessible choice for users who solely need to manage their Twitter presence. You cannot use TweetDeck for all social media platforms, so it might not be a good fit if you need a holistic solution.

#4 QuuuPromote – a unique tool for content promotion

QuuuPromote is a content promotion tool that helps businesses, marketers, and bloggers amplify their content reach through targeted sharing by relevant influencers and users on various social media platforms. 

QuuuPromote focuses primarily on content promotion, so you can automate this part while focusing on strategic tasks. 

Key features

• Content Amplification. QuuuPromote boosts the visibility of your content by sharing it with a network of users and influencers who are genuinely interested in your niche, resulting in increased engagement and reach.
• Manual Review Process. The QuuuPromote crew goes through a manual review process for every content piece to share only high-quality and relevant ones with their community.
• Targeted Categories. Choose from over 500 interest categories to make sure your content gets to the right audience, improving your chances of engagement and social sharing.
• Performance Tracking. You can stay on top of your promoted content’s performance with QuuuPromote’s dashboard, getting insights into shares, clicks, and reach to measure the success of your content promotion strategy.

Pricing

QuuuPromote offers a variety of pricing plans based on the number of promotions you want to run each month – starting from $50 per 10 promotions. 

It can be a valuable addition to your toolkit for boosting content reach and driving engagement. Consider pairing QuuuPromote with a dedicated social media management tool to fully optimize your social media presence and strategy!

#5 Brand24 – for comprehensive social media monitoring and analytics

Brand24 is a social media monitoring and analytics tool designed for marketing managers. 

If you want to track your brand reputation, monitor relevant conversations, and gain insights into your online presence, this kind of social media automation tool is your way to go! It helps you stay on top of your brand mentions, industry trends, and competitors’ performance – all for the sake of better marketing decisions. 

Key features

• Real-time monitoring. Get real-time updates on brand mentions, hashtags, and keywords across various social media platforms, blogs, and news sites.
• Sentiment analysis. Understand the sentiment behind your brand mentions with the help of AI-powered sentiment analysis, so you can gauge customer perception and respond accordingly, on the spot.
• Competitor analysis. Keep an eye on your competitors’ online presence, track their brand mentions, and gain insights into their strategies, strengths, and weaknesses.
• Customizable reports. Generate detailed, visually appealing, and data-driven reports, making it easy to share insights and key takeaways with your team or clients.

Pricing

Brand24 has different pricing plans that work for all kinds of businesses. Keep in mind though, the cheapest plan is $69, so it’s not exactly cheap. But hey, they offer a free 14-day trial for you to give it a spin!

#6 IFTTT – for automating particular social media tasks 

IFTTT (If This, Then That) is a versatile social media automation tool that helps social media managers automate repetitive tasks and create seamless cross-platform integrations. 

With its extensive library of applets and services, IFTTT allows you to create custom workflows that connect multiple social media applications and trigger specific actions.

Key features

• Applets library. IFTTT supports a wide range of social media platforms and tools with their Applets – pre-build recipes created to address common social media management tasks. With them, you can create powerful automations and integrations tailored to your needs (for example, tracking brand mentions, automatic retweets, or daily reminders).
• Multi-platform support. IFTTT can be used on various devices, including smartphones, tablets, and desktop computers, so you can connect many environments under one roof. 
• Continuous updates. The IFTTT platform is constantly updated with new applets, services, and features – coming both from the developers and the IFTTT community. So, every single day, you can automate even more tasks!

Pricing

IFTTT has a free plan with basic features, and for $2.5 a month, you can upgrade to a Pro plan for more customization options. It works great with other social media management tools, making your workflow smoother and more effective, and automating non-standard social media tasks.

#7 Zapier – for advanced social media task automation and integration

Similar to IFTTT, Zapier is a powerful social media automation tool designed to simplify and streamline various marketing tasks. 

With support for thousands of applications, Zapier enables you to create “Zaps,” that automatically execute predefined actions, saving you a lot of precious time. 

Key features

• Extensive app integration. Zapier connects with over 3,000 applications, including popular social media platforms, but also CRMs, analytics tools, or communication apps, so you can distribute information and resources. 
• Custom Zaps: Design your own Zaps by combining triggers and multi-step actions from various apps, automating tasks such as cross-posting content, managing social media followers, or promoting your newsletter on social media.
• Built-in templates. If you don’t feel like building your own workflow, you can explore a vast library of pre-built Zap templates to get started quickly and efficiently.

Pricing

Zapier offers a variety of pricing plans, including a free plan with limited features, and several paid plans starting from $19.99 a month, unlocking more tasks and functionalities. 

#8 Snov.io – for effective email marketing and lead generation

Snov.io is an email marketing and lead generation tool designed for businesses, looking to automate their social media outreach efforts and expand their customer base. 

Key features

• Streamlined prospecting. Snov.io helps you discover potential connections on LinkedIn, either one-by-one or in bulk, to simplify your social media lead generation process.
• Contact management. Save contact information from LinkedIn, making it easier to organize and manage your social media contacts.
• Smarter outreach. With Snov.io, you can transition from LinkedIn to email, automating personalized follow-ups and bypassing LinkedIn’s restrictions for a more effective social media automation strategy.

Pricing

Starting at $30 a month, you can use paid plans that offer integrations with other social media tools, letting you unlock its full power. Before committing, consider signing up for a Trial account to test it out.

#9 Chatfuel – for powerful chatbot creation on Meta products

Chatfuel is a user-friendly chatbot builder designed specifically for Facebook Messenger, Whatsapp, or Instagram (or your website, too). 

It allows you to create engaging and interactive chatbots without any coding experience, and therefore, automate at least some part of your social media conversations. 

Key features

• Drag-and-drop Interface. Chatfuel’s intuitive drag-and-drop interface makes it easy for anyone to design, build, and customize chatbots even if you’ve never done it before. 
• AI-powered customer engagement. Chatfuel uses AI to understand your customers, providing pre-made answers to common questions in direct messages and comments, and offers analytics to help you automate even more conversations.
• Messaging sequences. Design and automate personalized reengagement messaging sequences to nurture leads, guide users through sales funnels, and offer tailored recommendations based on user preferences.

Pricing

Chatfuel’s got you covered with free plans for Instagram and Facebook, and if you want more, paid plans start at just $14.99 a month. But for WhatsApp, you’ll need to use a paid plan straight away – starting at $49 a month.

#10 Smartsupp – for social media live chat and automation

Smartsupp is a valuable live chat and chatbot addition to your social media automation toolkit. 

This user-friendly tool helps you engage with your audience in real-time, address their concerns, and deliver personalized support.

Key features

• Facebook integration. Available in the STANDARD and PRO packages, Smartsupp’s Facebook integration enables you to answer messages sent to your Facebook page directly from your Smartsupp dashboard.
• Unified messaging. No need to juggle between channels anymore. Smartsupp consolidates Facebook messages and chat messages in one place, streamlining your social media communication.
• Easy identification. Conversations from Facebook are clearly marked with a blue Facebook Messenger icon within Smartsupp, so you can easily differentiate them from other chats.

Pricing

For the complete experience, including Facebook Messenger integration, you’ll want to go for Smartsupp’s $19-a-month plan, which offers unlimited messages and full integration features. These options aren’t available in their free plan.

#11 BuzzSumo – for social media content research and analysis

If you want to be in the know on social media, you should befriend BuzzSumo. 

This handy tool gives you the scoop on trending content, top influencers, and how your competitors are doing, so you can create strategies that really click with your audience.

Key features

• Content discovery. Uncover the most popular and trending content across various social media platforms to help you stay ahead of the curve.
• Influencer identification. Discover industry influencers and thought leaders who can help amplify your content and broaden your reach within your niche.
• Content alerts. Stay updated on the latest industry news, trending topics, and content that’s generating buzz on social media with customizable alerts.

Pricing

You can try BuzzSumo’s features with a 30-day free trial to see how valuable it is before committing to a paid plan. If you decide to go for it, the most affordable plan starts at $119 a month.

#12 Microsoft Designer – for social media graphics creation

Leveraging AI-powered automation, Microsoft Designer offers a variety of features that simplify quick design tasks, allowing you to create stunning social media visuals without any graphic design knowledge or skills. 

Key features

• Pre-made image prompts. Microsoft Designer offers ready-to-use Image Prompts so you can create simple social media templates in a few clicks. 
• Personalized image generation. You can generate visuals based on your own images, giving your visual content a unique and tailored touch.
• Comprehensive customization. Microsoft Designer’s built-in tools allow you to fully customize your visuals, including templates, shapes, photos, icons, text styles, and color themes.

Pricing

It’s completely free to use, upon registering a free Microsoft account. 

#13 Scoop.it – for content curation and social media automation

With Scoop.it, you can efficiently manage your content strategy and keep your audience engaged with relevant and high-quality content while streamlining your social media efforts.

Key features

• Streamlined content curation. Scoop’s lean content marketing methodology focuses on curating and sharing content across social media channels, driving online visibility, and boosting your social media automation efforts.
• AI-driven content insights. Its content intelligence solution uses artificial intelligence to analyze numerous content sources and trending topics.
• Enhanced audience connection. With Scoop, you can automate the process of researching and sharing high-quality content on social media platforms.

Pricing

Scoop provides a free plan and several paid plans (starting at just $14.99 a month), giving you access to more notifications and topics to make the most of your content curation experience.

#14 Aivo – for AI-powered customer support and social media automation

Aivo is an AI-driven customer support that helps businesses enhance their customer experience by providing fast, personalized, and practical support across multiple channels and social platforms. 

Key features

• Natural language understanding. Aivo’s conversational AI is designed to comprehend a wide range of customer interactions, including the use of emojis and various expressions.
• Multi-platform support. You can use Aivo for social media networks like Telegram, Whatsapp, Instagram, and Twitter. 
• Continuous improvement through analytics. Aivo’s sophisticated analytics dashboard offers real-time performance tracking and detailed reporting on your conversational journeys. 

Pricing

This tool is available exclusively through demos, and its pricing is not publicly available.

Ready to start with social media automation tools?

Social media automation software is like a personal assistant for your social media strategy. 

From scheduling social media posts to analyzing engagement metrics, these social media marketing tools offer a wide range of features that can help streamline social media management and improve the overall effectiveness of marketing strategies.

Of course, its goal is NOT to automate social media to the point this process doesn’t require human interaction. However, creating your own toolset to automate social media posts’ publication and other social media marketing efforts can be a game-changer for your agency or business.

Good luck!