Using a bot in marketing (including a Facebook Messenger chatbot as a well-known example) is one of the popular social media trends nowadays and one that’s going to continue for...
Facebook is an ever-changing landscape that constantly updates its algorithm in an effort to improve the user experience as much as possible. As new changes constantly hit the platform from...
If you manage your company’s digital advertising efforts, you’ve probably wondered which ads platform is best: LinkedIn or Facebook? Indeed, all marketers must eventually settle the great LinkedIn vs Facebook...
In the midst of a pandemic, coming off of a month-long boycott from their advertisers and with the United States’ presidential election approaching, Facebook is going through quite the hectic...
After facing backlash over their handling of ‘fake news’ since the 2016 US Presidential elections, Facebook became the centre of a debate on hate speech. This may end up impacting...
These days, all businesses are looking for ways to get ahead of the competition. All businesses need an effective social media strategy more than ever in order to engage the...
Hashtags are a great way to boost your brand’s visibility and promote your products or services. Consider this – you’re surfing the web one day and you come across a...
Link preview － it is exactly what it sounds like. It shows you what a link that you share in a social media post looks like (be it on Facebook,...
