marketing strategy

With a plethora of digital marketing channels, platforms, and strategies, social media has become a must for small businesses and large companies alike. And, if you don’t have a well-executed...

Many social media managers spend their time monitoring social media analytics but fail to track the KPIs that REALLY matter.  In the midst of so many different numbers, statistics, and...

And here we are, with 2021 in full swing. While we have already identified a few bits and bobs to try out on social media this year, there are still...