So what can be done if you are a leading Central European advertising agency which finds that it is drowning in social media management concerns? If you’re a feisty company like Triad, you get motivated to create your own management tool. Like many other marketers who were trying to manage social media channels without much success, the company was running into misunderstandings and complicated internal processes as it tried to harness the power of social media marketing for its clients.
Email, PowerPoint presentations and Google Docs just weren’t cutting it for everything Triad wanted a content marketing management tool to accomplish. Upon reviewing the available tools, they found they were just too cumbersome to work with or really were not helpful in answering the basic questions of how best to advertise on Facebook or how best to advertise on Instagram.
Because they knew that the benefits of social mediacould help to build brands and spread awareness for their clients, Triad set its in-house developers to work on the project. The result is Kontentino, an intuitive social media tool for agencies and clients which helps to manage content on Facebook, Twitter, Instagram and LinkedIn, and Pinterest.
Although Kontentino’s developers thought they had done a pretty good job of creating a simple-to-use, yet sophisticated software tool to manage social media content, the strengths of this program became readily apparent when they started offering it to other social media managers. Although it has only really been available commercially since January 2016, Kontentino has already been ranked by Capterra in the Top 20 of Most Popular Social Media Marketing Software, and is a G2 Crowd 5-star “High Performer” for Spring 2018 – pretty impressive results for a relative newcomer.
On the Capterra website, users can perform side-by-side comparisons of the available software tools. When matched against other 4½ and 5 star performers, here are some impressive ways Kontentino stacks up favorably against its social media management competition:
Kontentino clearly wants users to benefit as quickly as possible, and offers a full range of content creation tutorialson its website. Lessons begin with a main features overview, which introduces the simple user dashboard. The next tutorial demonstrates how easy it is to create and plan Facebook posts. The third video covers how to connect social media channels with Kontentino, and provides more insights about structuring content into content plans. Additional topics include how to collaborate with a team, approval workflow, possible post statuses, client review and approval process, and editing settings. The final video covers how to schedule posts in Instagram.
All in all, Kontentino stacks up very well against its competition in the content creation and planning niche. Best of all, the company makes it possible for prospective users to perform their own reviews with a thirty day free trial. If you are a freelancer, agency or brand that is planning a high-quality social media program in the rapidly-evolving world of viral marketing, make Kontentino your first stop for finding a solid foundation on which to build. For further information on the Kontentino social media management tool, visit the company’s website at https://www.kontentino.com and sign up for a free trial or request a demo.
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